Step 1

Why Bennigan’s?

STEP 1 – WHY BENNIGAN’S
Bennigan’s is a brand on the move.

Over the past two years, we have introduced a new prototype and flexible design options, new menus, a new bar experience and new marketing initiatives. We have built on the popularity of St. Paddy’s Day by expanding it into an attitude that we exude every day in all of our restaurants. Our passion for what we do is delivering results and fueling explosive growth both domestically and internationally.

Our franchisees benefit from a franchise model that has had close to four decades of refinement and a new prototype that has introduced:

  • Compelling investment to sales ratio
  • Same-store sales growth system-wide
  • Smaller footprint to increase real estate flexibility
  • Brighter, more contemporary look
  • New design leveraging focus on the food and bar experience


REVIVING THE PASSION

For Bennigan’s to rise up from a sea of sameness and differentiate itself, we have to know where we came from, our roots, heritage, and legacy. To truly create a “Legendary” brand experience for every guest, every meal, every day, we must live Bennigan’s. It takes every member of the team working 25/8 to put us ahead of the curve.

View the Process