With the success of Bennigan’s underway, another groundbreaking initiative to revive an iconic brand has begun; the return of Steak & Ale. The Steak and Ale return is currently taking on a more viable structure, with initiatives spanning from the menu, supply chain and prototype outlets to equipment, furniture, fixtures and trade dress. The look, feel and family experiences are what create a nostalgic attitude and an emotional connection to the Steak and Ale brand.
The “new” Steak and Ale will sport a complete, fresh look at prototype design. We’ll still have those special touches that harken back to the heyday of the chain in the late Seventies and early Eighties, but they won’t be thematic. The thrust of this comeback lies with the public’s need for the resurgence of these iconic brands such as Bennigan’s and Steak & Ale.