Step 1

Why Steak and Ale?

STEP 1 – WHY STEAK AND ALE

The new Steak and Ale offers a contemporary, cost-effective franchise opportunity with a highly recognizable brand. Our stylish prototype features nostalgic touches that harken back to its heyday, while allowing for local-market flexibility. Steak and Ale’s revival will be driven by a streamlined operational and supply chain business model, an outstanding menu complemented by craft beers and local wine selections, exceptional people committed to providing impeccable customer service and a company-wide passion for perfection.

Our franchisees benefit from a state-of-the-art restaurant prototype:

Compelling unit economics

Low cost of entry

Contemporary look, with iconic elements

Warm, intimate atmosphere

Smaller footprint to increase real estate flexibility

Contemporary menu with a classic twist

Top-selling entrees offerings including Prime Rib, Hawaiian Chicken, Kensington Club, Lobster Bisque and warm bread

The Salad Bar, complete with chilled plates, allows for individualization and the addition of local flavors.

Franchisees may localize a certain percentage of their menu

Capture the lapsed Outback Steakhouse guests by a keen focus on “family friendly”

OUR VISION

Your guests will be instantly delighted with the refined look, charming atmosphere and one-of-a-kind dining experience of this iconic American restaurant.  Steak and Ale is “The Original”.

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