Step 1
Why Steak and Ale?
STEP 1 – WHY STEAK AND ALE
The new Steak and Ale offers a contemporary, cost-effective franchise opportunity with a highly recognizable brand. Our stylish prototype features nostalgic touches that harken back to its heyday, while allowing for local-market flexibility. Steak and Ale’s revival will be driven by a streamlined operational and supply chain business model, an outstanding menu complemented by craft beers and local wine selections, exceptional people committed to providing impeccable customer service and a company-wide passion for perfection.
Our franchisees benefit from a state-of-the-art restaurant prototype:
Compelling unit economics
Low cost of entry
Contemporary look, with iconic elements
Warm, intimate atmosphere
Smaller footprint to increase real estate flexibility
Contemporary menu with a classic twist
Top-selling entrees offerings including Prime Rib, Hawaiian Chicken, Kensington Club, Lobster Bisque and warm bread
The Salad Bar, complete with chilled plates, allows for individualization and the addition of local flavors.
Franchisees may localize a certain percentage of their menu
Capture the lapsed Outback Steakhouse guests by a keen focus on “family friendly”
OUR VISION
Your guests will be instantly delighted with the refined look, charming atmosphere and one-of-a-kind dining experience of this iconic American restaurant. Steak and Ale is “The Original”.