“Even during a pandemic, Bennigan’s continues to demonstrate its resilience,” said Bennigan’s Chairman and CEO Paul Mangiamele. “We saw a V-shaped sales recovery after our dining rooms reopened, which we attribute to our unwavering commitment to maintaining the health and safety of our teams, guests and franchise partners, as well as our continuous menu innovation. Throughout the pandemic, we’ve leaned heavily into the deep emotional connections that our brand evokes amongst our loyal guests, and we kept them engaged and provided them reasons to return. We’ve worked hard to create new ways to reach both new and long-time guests, including licensing several trademarked, signature dishes and launching Bennigan’s On The Fly virtual kitchens. We can’t wait to build on this impressive momentum in 2021.”
Now more than ever, Mangiamele has remained focused on fueling franchise growth by offering support to those who need it. Since the pandemic began, Mangiamele has been working with furloughed executives and “brand-less” franchisees who have been left with leases, buildings and equipment while lacking any franchisor support, to offer the opportunity to join Legendary Restaurant Brands’ franchise family and open their own Bennigan’s, Bennigan’s On The Fly or Steak & Ale.
Anticipated demand for Bennigan’s is fueling aggressive growth worldwide. Currently, Bennigan’s has more than 100 locations in development. The iconic menu, robust beverage program and Legendary service are all part of a strategy designed to deliver maximum value to guests, teams and franchisees.
In the last few years, Bennigan’s has opened new franchise locations in Melbourne, Fla.; Veracruz, Mexico; Larnaca, Cyprus; Doha, Qatar; and Amwaj Islands, Bahrain. The brand’s new restaurant design has proven to be a perfect fit for secondary markets and continues to drive strong unit economics at locations in Steubenville, Ohio; Mandan, N.D.; and Monahans, Texas. A new Bennigan’s On The Fly is headed to Peoria, Arizona in early 2021.
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