Iconic restaurant chain’s epic comeback to include world’s largest beverage company.
DALLAS (March 30, 2015) – Two of the most beloved brands in the American foodservice landscape are joining forces.
Bennigan’s announced today that it is returning to The Coca-Cola Company as its exclusive soft drink supplier partner in a multi-year agreement. The move is effective in the second quarter of 2015, and encompasses all of Bennigan’s restaurants in the United States and across the globe.
“The renaissance of the Bennigan’s brand has been made possible by four important constituencies: our loyal guests, our ‘Bleeding Green’ Dream team, our dedicated franchisees and our valued supplier partners,” said Bennigan’s President & CEO Paul Mangiamele. “I am so pleased that Coca-Cola is joining us for the next phase of our Legendary comeback. There’s no stronger or more admired brand in the world than Coca-Cola, and we’re proud to be associated with them.”
Now with more than 150 restaurants open or under contract worldwide, Legendary Restaurant Brands LLC is wrapping up another year of strong growth while simultaneously redefining casual dining. Since the end of 2012, the company has opened new franchise locations in Clarksburg, MD; Houston and Katy, TX; Santa Clara, CA; Saddle Brook, NJ; Tysons Corner, VA; Veracruz, Mexico; Larnaca, Cyprus; and Dubai, UAE.
Additional restaurants are planned for California, Florida, Maryland, New Jersey, Tennessee, Texas and Virginia; and internationally in Mexico, Central America, Cyprus, Egypt, Korea, Kuwait, Saudi Arabia and South America.
The multi-year agreement also extends to the Steak and Ale brand, which is about to begin its own epic comeback.