Step 1
Why Steak and Ale?
MARKETING
Our goal is to help you successfully market your brand! We put a marketing calendar in place to help drive sales, increase check average and guest count!
- Annual Support – a new beverage book
- Bi-annual Support – two menu prints for the system, daily specials and a bounceback program
- Quarterly Support – promotions, incentive programs, and the Legendary Times Newsletter
- Other Marketing Items – Marketing On-line Site, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development
Having a marketing plan is key to running a successful restaurant, not only from your pre-opening events to the grand opening but for every day!
We will provide you with tools and a marketing plan to help you promote your new store opening
- Before Restaurant Opening – Coming Soon, Now Hiring, Training
- Role Play Night – Gives staff pre-opening opportunity to wait on guests
- Pre-Grand Opening – Identifies what you will be doing for grand opening
- Grand Opening Event – Help put a detailed marketing plan in place to best fit your restaurant and trade area