42-year-old pioneer in casual dining restaurants to offer branded food products at grocery.
New York, NY – Legendary Restaurants Brands and Perpetual Licensing today announced that the two companies will partner in the development of a strategic licensing program for Legendary Restaurants’ portfolio of brands. Perpetual will extend the Bennigan’s™ and Steak and Ale™ brands, in addition to the Death By Chocolate™ trademarks, into great-tasting food products at retail. Licensed products will include appetizers, soups, frozen foods, meal kits, snacks, condiments, desserts and other food products.
Bennigan’s is one of America’s original casual dining restaurants and a beloved brand by consumers. Since 1976, millions of people across the globe have enjoyed warm, neighborhood Irish hospitality at Bennigan’s, which is renowned for such signature dishes as the World Famous Monte Cristo™, The Big Irish burger, Oh, Baby™ Back Ribs, Finn’s Beer-Battered Fish & Chips and the decadent Death by Chocolate™ dessert.
Acquired in 2015 by Legendary Restaurant Brands CEO Paul Mangiamele and his wife, Gwen, Bennigan’s is currently undergoing explosive growth both domestically and internationally and now has more than 250 restaurants open-under contract and/or construction.
Paul Mangiamele said “Working with Perpetual will help us continue our phenomenal expansion by creating new ways for consumers to enjoy the Bennigan’s and Steak and Ale experience. Licensing is a natural way to develop delicious products that match the high-quality, chef-driven signature recipes and great-tasting experience that consumers have come to love and expect from our brands for more than 40 years.”
Todd Lustgarten of Perpetual added “We are thrilled to be working with the Legendary Restaurants team to strategically expand the Bennigan’s and Steak and Ale brands, and Death By Chocolate trademark, into a variety of food categories. Brand licensing at grocery has experienced tremendous growth and we know that these brands will be a great addition to these efforts.”
Bennigan’s will be featured at the 2018 Licensing Expo in Las Vegas May 22-24 at the Perpetual Licensing booth A114. To book a meeting please contact Perpetual Licensing at [email protected].
About Bennigan’s/Legendary Restaurant Group
Legendary Restaurant Brands owns the iconic Bennigan’s and Steak and Ale brands – the pioneers of casual dining – as well as the fast-casual concept, Bennigan’s On The Fly. Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and warm, friendly Irish hospitality, this Legendary brand delivers memorable dining experiences to every guest and offers a franchise model capable of compelling returns on investment. Steak and Ale is another American Original poised for a triumphant return. Redefined as a 21st Century polished-casual concept, the new Steak and Ale will once again set the standard for affordable, family-friendly steakhouses.
About Perpetual Licensing
Perpetual Licensing is a leading licensing agency dedicated to helping clients leverage brand equity by creating strategic product extensions. Based in New York and Los Angeles, Perpetual’s team is comprised solely of marketing and licensing professionals, each with more than 25 years’ experience. Founded in 2004, Perpetual’s brand licensing experts build merchandise licensing programs for forward-thinking brand owners seeking to license-out their brands and trademarks, as well as for category-leading manufacturers looking to license-in or acquire brand licenses. For more information, please visit www.perpetuallicensing.com
For additional information about licensing the Bennigan’s and Steak & Ale brands, or Death By Chocolate, please contact: